Full-stack content marketing agency for tech

DONE-FOR-YOU CONTENT engines
in 90 days

We scale B2B SaaS + tech companies to 9 figures with more authority, leads, and sales.

Jessica Lam Hill Young
Founder

TRUSTED BY

TRUSTED BY

1780
%
Audience Growth in 12 months for DataStax
400
%
Increase in SQLs/month from organic content for Adriel
Adriel Client Logo
"Jessica and her team have been amazing in empowering us to fine-tune our content strategy...We are thrilled and lucky to be working with your amazing team, Jessica!”
Client Testimonial Image

Samy Barbier

Growth Manager, Adriel

Fed up person with hands on head

Tried an SEO agency, but it didn't "work"?

Fed up with poor quality content that does nothing to move the needle?

I've worked with dozens of tech companies over the last decade and I see the same problems again and again:

SEO agencies handing in a keyword spreadsheet and generic briefs.

Dozens of freelancers churning out hundreds of blogs but "content is not working".

Lack of internal expertise to scale SEO content and efforts.

Without a full-funnel, product-led, and customer-led content strategy, you end up degrading your website with tons of content that brings no traffic or traffic that doesn't convert.

B2B brands need to think like media companies to succeed today.

Customer Listening Image
Customer Listening

We integrate customer research into everything we create. From sales calls transcripts to interviews with your team to using your product, we have a process for writing your product like internal pros.

Speaking your ICP language and discovering your product value propositions is the first step to creating compelling content that converts.

Website, UX & Messaging Review

We evaluate your website and user journey to ensure that your value propositions hit the nail on the head with your target buyers, rewriting key landing pages if necessary.

Technical audits help ensure a solid foundation to build your SEO strategy, while UX reviews and CRO optimizations move the user from landing page to demos and leads in a clear and compelling funnel.

Messaging Timeline Image
Sales Enablement Timeline Image
Sales Enablement Content

Rather than starting with keyword research and blog posts for SEO, we start with a sales enablement content to reduce friction in your sales process. This can include:

Social Proof

Case studies

Industry landing pages

Lead magnets

Email sequences

And whatever that enables your sales team to close deals.

Product Marketing Pillars

Structuring your content into topic clusters as a resource library is not only the fastest way to build massive audiences, but turns customers into fans. We build your content strategy around your product, emphazing link magnets and high purchase intent keywords.  

Marketing Pillars Timeline Image
Authority content Timeline Image
Authority Content

We build out as much ready-to-buy content like comparison articles, product how-tos, and other problem-solving pieces of content as we can and structure these with the hub-and-spoke model.

Based on customer research, search intent, and subject matter expertise calls with infographics, we have a track record of ranking 60% of our content on Page 1.

Repurposing for Multichannel Strategy

Don't hit publish and forget. Repurposing our core content pillars is a key part of our content strategy, and built into every piece of content we create.

From turning one pillar piece of content into 20 social posts or into email sequences, we want to make sure we get maximum mileage out of every piece of content.

Multichannel strategy Timeline Image
Distribution Timeline Image
Distribution: Link-building and Digital PR

Finally, we amplify content for reach and visibility by building paid links. As partners with Cision PR, we can work on press release distribution.

B2B brands need to think like media companies to succeed today.

Customer Listening [PROCESS-01 IMAGE]

We integrate customer research into everything we create. From sales calls transcripts to interviews with your team to using your product, we have a process for writing your product like internal pros.

Speaking your ICP language and discovering your product value propositions is the first step to creating compelling content that converts.

Website, UX & Messaging Review

We evaluate your website and user journey to ensure that your value propositions hit the nail on the head with your target buyers, rewriting key landing pages if necessary.

Technical audits help ensure a solid foundation to build your SEO strategy, while UX reviews and CRO optimizations move the user from landing page to demos and leads in a clear and compelling funnel.

Product Marketing Pillars

Structuring your content into topic clusters as a resource library is not only the fastest way to build massive audiences, but turns customers into fans. We build your content strategy around your product, emphazing link magnets and high purchase intent keywords.  

Authority Content

We build out as much ready-to-buy content like comparison articles, product how-tos, and other problem-solving pieces of content as we can and structure these with the hub-and-spoke model.

Based on customer research, search intent, and subject matter expertise calls with infographics, we have a track record of ranking 60% of our content on Page 1.

Sales Enablement Content

Rather than starting with keyword research and blog posts for SEO, we start with a sales enablement content to reduce friction in your sales process. This can include:

SEO agencies handing in a keyword spreadsheet and generic briefs.

Dozens of freelancers churning out hundreds of blogs but "content is not working".

Lack of internal expertise to scale SEO content and efforts.

And whatever that enables your sales team to close deals.

Repurposing for Multichannel Strategy

Don't hit publish and forget. Repurposing our core content pillars is a key part of our content strategy, and built into every piece of content we create.

From turning one pillar piece of content into 20 social posts or into email sequences, we want to make sure we get maximum mileage out of every piece of content.

Distribution: Link-building and Digital PR

Finally, we amplify content for reach and visibility by building paid links. As partners with Cision PR, we can work on press release distribution.

Customer Listening [PROCESS-01 IMAGE]

We integrate customer research into everything we create. From sales calls transcripts to interviews with your team to using your product, we have a process for writing your product like internal pros.

Speaking your ICP language and discovering your product value propositions is the first step to creating compelling content that converts.

Website, UX & Messaging Review

We evaluate your website and user journey to ensure that your value propositions hit the nail on the head with your target buyers, rewriting key landing pages if necessary.

Technical audits help ensure a solid foundation to build your SEO strategy, while UX reviews and CRO optimizations move the user from landing page to demos and leads in a clear and compelling funnel.

Sales Enablement Content

Rather than starting with keyword research and blog posts for SEO, we start with a sales enablement content to reduce friction in your sales process. This can include:

SEO agencies handing in a keyword spreadsheet and generic briefs.

Dozens of freelancers churning out hundreds of blogs but "content is not working".

Lack of internal expertise to scale SEO content and efforts.

And whatever that enables your sales team to close deals.

Product Marketing Pillars

Structuring your content into topic clusters as a resource library is not only the fastest way to build massive audiences, but turns customers into fans. We build your content strategy around your product, emphazing link magnets and high purchase intent keywords.  

Authority Content

We build out as much ready-to-buy content like comparison articles, product how-tos, and other problem-solving pieces of content as we can and structure these with the hub-and-spoke model.

Based on customer research, search intent, and subject matter expertise calls with infographics, we have a track record of ranking 60% of our content on Page 1.

Case studies
Case studies

Results you will be thrilled to report to leadership

Doubling traffic and conversions in just 3 months for SoftwareFinder

Software Finder Results Example Image
We love, love, love the pillar page and content strategy that Jessica's team created for us.
Software Finder Logo
Marium Lodhi, CMO at SoftwareFinder

Adriel gets 400% more leads from organic at 90% less cost in 6 months

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Super impressive.
Adriel Logo
Samy Barbier, Growth Manager at Adriel

Even our DevOps content builds raving fans

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With our team publishing average of eight pieces of developer content across three channels week after week, it gave me great peace of mind to know that I could always count on Jessica and her team to produce high quality content fast.
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Jody Arthur, DataStax Content Strategist

60% of our content rank Page 1

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Small Team, Powerful Team

Big and bad is not better. We hit moving targets with our fast and agile team.

Jessica Lam Hill Young
Founder & Chief Strategist
|
Ex-Journalist, Mom of 3

A graduate of English Lit. & Journalism from Boston University and Carnegie-Mellon, Jessica has years of experience as an editor and journalist writing for international publications like Drinks Business, Boston Daily Free PressPittsburgh City Paper, and more.

A geek at heart and self-taught coder in her teens, Jessica has always been interested in translating technical concepts into human stories. Having managed copy projects for 9-figure companies for the last decade, as well as extensive SEO learning, you will find her daily insights on Linkedin to power up inbound marketing

Yamon
Content Strategist
|
Avid Hiker

Based in Hong Kong but often traveling exotics destinations, Yamon studied Creative Writing and started her career as an English editor. She got her writing chops at content mills and later, joined the brand creatives as a copywriter, where she completed several SEO certifications and directs content strategy.

With an eye for detail and a knack for always considering context, audience and business goals to guide the narrative, you will find Yamon sharing in-depth guides on SEO and content writing that moves the needle in a world saturated by generic AI content.

Paul Dickau
Customer Success
|
Rock Musician

Paul started working with SaaS companies on their offers, sales, and pipeline after the pandemic, a fun detour from his musician work so he can travel the world. Today, his super power is creating killer offers that make confusing and high-risk processes become calm, clear, and fun. A trusted partner at the brand creatives, Paul advises on strategy, sales processes, and client onboarding to ensure every client gets maximum success out of their engagement.

Shaifali Agrawal
Content Writer
|
International Journalist

A world-class journalist whose work has been published in The Guardian, The Telegraph, Atlantic, and Al Jazeera, Shaifali's writings has been picked up in The New York Times and Massachusetts Institute of Technology. A data-driven marketer with a flair for driving growth through content and digital marketing globally, Shaifali has extensive training on inbound marketing and SEO with HubSpot; as a PR specialist, she has secured press mentions in top tech publications from Fast Company to Tech.co. She lives in the majestic city of Rajasthan, India, and enjoys trekking in her spare time.

+ a roster of technical SEOs, strategists & writers

Our full-stack engagement starts at USD10,000/month

100% execution. Results guaranteed.

We will do whatever it takes to move the needle, from brand strategy to copywriting to SEO and link-building.

No more frustration, no more managing freelancers.

Jessica's team was instrumental in helping DataStax achieve triple-digit growth in audience engagement. They can do the same for you, too. If you need help with your content marketing efforts, contact Jessica today. You'll be glad you did.

Datastax Logo
Jody Arthur, DataStax